Scott Paper Ltd. Changes Name To Kruger Products

Kruger Inc., one of Canada’s most successful and diversified companies with operations across North America and more than 10,000 employees globally, has announced that it will be re-naming its Scott Paper division to Kruger Products. Montreal-based Kruger purchased the assets of Scott Paper from Kimberly-Clark in 1997. The purchase include a 10-year licensing and trademark agreement for the Scott, Cottonelle and ScotTowels trademark names which expires June 2007. 

The announcement is the culminating highlight of a three-year re-branding initiative conceived to create an entirely new and all-Canadian banner – Kruger Products – to encompass several of the country’s most successful, best-selling tissue brands include Cottonelle, no re-name Cashmere; SpongeTowels, the all-new, next generation of ScotTowels; Scotties; Purex; and Viva soon to be known as White Swan. Already Canada’s leading manufacturer and distributor of paper products, Kruger Products will also embrace new and innovative entries in the years to come. 

“we have invested significantly and strategically in our business both in Canada and the United States,” said Mario Gosselin, COO, Kruger Products. “Kruger Products is committed to growing and diversifying our North American operations for the future. As we enter this exciting new time, we will be more focused than ever in building value for all of our great brands.” 

A new corporate logo has been created that also draws on Kruger’s rich heritage while driving the new Kruger Products name into the future. The logo sees the familiar “K” icon with Kruger’s own green coloured globe which represents the growth and creativity that are hallmarks of the company’s success. The new name sits to the right of the classic icon. 

“Our new name and logo represent a terrific progression for our company and reflect the power of the Kruger brand and the diversity of the company’s business activities,” Gosselin said.